B2B Jewelry Wholesale

The Challenge

A jewelry wholesaler was managing orders primarily through phone calls, emails, and physical trade shows. This process was slow, prone to errors, and limited their ability to scale. They needed a digital platform that could handle complex B2B requirements like tiered pricing, minimum order quantities, and customer-specific catalogs.

The Solution

We developed a comprehensive B2B e-commerce platform. Unlike standard B2C shops, this system requires user verification before viewing prices and enables bulk ordering of variations (e.g., ring sizes) with a streamlined interface.

Key Features

• Dynamic Pricing Engine: Automatically adjusts prices based on the customer's tier (Silver, Gold, Platinum) and volume.
• Bulk Quick-Add: A matrix interface allowing buyers to add multiple sizes/colors of a product to the cart in a single click.
• Enterprise Integrations: Seamless connectivity with CRM systems for customer management.
• Global Reach: Full translation and multi-currency support.
• Security First: Integrated Single Sign-On (SSO) and Google ReCaptcha V3.
• Gatekeeping: Registration approval workflow to ensure only verified businesses access wholesale pricing.

Technical Highlights

Performance was paramount given the thousands of SKUs. We implemented Redis caching for product data and utilized Next.js incremental static regeneration (ISR) to keep the catalog fast while ensuring prices are always up-to-date. Secure authentication and role-based access control were implemented using Supabase Auth.

Mobile-First B2B

Recognizing that many retailers browse catalogs on the go or at trade shows, the entire interface was optimized for touch interaction, ensuring a seamless ordering experience on tablets and smartphones.

Dynamic Theming & Marketing

To drive engagement, the platform features a highly flexible theming engine. It automatically adapts usage based on the season—deploying distinct visual themes for Christmas, Easter, Summer, and Black Friday. This is paired with a robust marketing suite supporting promo codes and automated email notifications.

The Outcome

The platform enabled the company to expand their market reach beyond their physical location. They saw a 30% increase in order volume within the first three months. The self-service nature of the portal also drastically reduced the time sales staff spent on manual order entry.